With market trends and consumer interests changing on a day-to-day basis, do you ever feel like you just don't have time to keep up? Landing pages are some of the most important pieces of an advertising campaign. When a consumer clicks on an advertisement, the landing page they're brought to will determine whether they engage.
But making the right landing pages is tricky. How do you know what content will work for your advertisements? How can you be certain you're driving engagement as much as possible?
One of the ways is by doing split tests and continually adjusting pages to optimize them. But that takes serious credit as a market analyst - or does it? Tools like Unbounce are aiming to make the sales funnel and landing page creation process accessible to small business owners.
I've taken a look at what Unbounce can do, who can benefit most from it, and whether it stands up to other software on the market.
- 1There are more than one hundred cutomizable and mobile-responsive templates integrated into the drag-and-drop builder.
- 2You can add customized scripts and use the script manager tool to apply those scripts universally.
- 3Pages can be customized with your branding, logo, free Unsplash images, and Google Fonts.
- 4Multiple forms are available to drive consumer engagement and allow consumers to opt into updates.
- 5You can run a/b test protocols and check on their results with a data dashboard that updates in real time.
- 6You can create multiple different targeted ads and popups based on different aspects of the user's demographic and engagement level.
- 7The software integrates with a wide variety of different third-party data and customization tools.
- 8You can add unlimited users, manage account permissions, streamline workflows, and work with clients through the Unbounce interface.
The Basics of Unbounce
Unbounce is a software that helps to drive conversions. Its main purpose is to create landing pages that increase consumer engagement and revenue. This can be done quickly and easily even if you have no prior knowledge of code. In addition, you can test different variations of your created web pages to determine which are working best.
Unbounce also allows you to create sticky bars and pop-ups that ask individuals to opt in to mailing lists or check out more of your site. These tools can sometimes be the key to keeping a consumer's attention when they're about to exit the page.
Landing pages are Unbounce's bread and butter. This page is where a user ends up when they click one of your advertisements. After a person clicks your ad, the landing page needs to hook their interest enough to convince them to subscribe for updates or buy a product.
There are more than a hundred landing page templates offered through Unbounce. In addition to the company's own landing page templates, there are also templates integrated through third party applications. Multiple templates have been designed for specific industries, and all options have been conversion-optimized.
The conversion optimization of the templates is achieved through market research. Each template was designed after the Unbounce team analyzed 64,000 different landing pages to determine what elements work and don't work for target audiences.
The landing page builder uses a drag-and-drop interface that lets you easily piece together different elements with your customization. You can rearrange different elements, design a call to action, add your marketing copy, and incorporate images. Rather than needing to switch between coding and previewing, you'll view your landing page exactly as it'll appear in real time.
You also have complete control over the colors. You can shift each page to match your brand and incorporate your company logo. Unbounce provides more than 840 fonts for you to choose from. You can also add widget, embed video, and create customized backgrounds. If you're feeling really ambitious, you can create landing pages that use parallax scrolling.
For those who prefer to use their own coding instead of one of the templates, landing pages can be created from scratch. You'll use the same builder, but you'll start with a blank canvas rather than the base template.
After you've designed the landing page how you like it, you can publish it through the Unbounce interface. You don't actually have to log into your website or write any code.
Many pages can be written within minutes. In fact, you can duplicate webpages to use your existing page as a template. This lets you preserve formatting, brand colors, and other elements.
It's mandatory to have SSL encryption on your website. Each of the landing pages generated by Unbounce is automatically SSL encrypted.
Your landing page might have forms implemented to gather consumer information. Visitors might be asked to fill out forms or opt into email marketing. You'll then have the option to redirect users or to display a customized confirmation image.
Testing and Analytics
Digital marketing isn't a proven science. There's no algorithm you can use to get the perfect advertisement or landing page. Instead, you'll need to do ongoing testing and gather data to determine what's working for your consumers.
Unbounce gives you unlimited a/b testing, which allows you to test different versions of the same webpage to see which gets higher conversion rates. You can monitor how well your webpages and tests are doing through a dashboard that updates in real time.
Because there are multiple tools necessary for a full digital marketing experience, Unbounce can integrate with a variety of popular third party tools. Some of the most common include:
In addition to integrating with many existing programs, there's also an API available for web developers to create customized software integrations.
A majority of online interaction is completed through smartphones. Because of this, it's vital that you have landing pages that can display on mobile and desktop screens. Unbounce pages are all responsive, so they'll adapt to the size of your cell phone, tablet, laptop, or desktop screen.
You can design and integrate pop-ups that display on a variety of screen sizes. Pop-ups also have available templates that can be customized to fit your needs. In addition, you can select at what point the pop-up appears. Some options include:
You can also specify how many times the pop-up appears.
Another aspect of Unbounce is that you can create and deploy sticky bars. These headers hold the attention of consumers by remaining at the top of the page when the person scrolls down. Sticky bars can be created and published from a number of templates even more quickly than landing pages. Sticky bars can also incorporate the same scheduling choices as pop-ups.
Managing Clients and Support
For digital marketing companies and web developers who are in contact with multiple clients at a time, it's easy to manage your clients and support. You only need one account to manage all of your company's clients. Every user added to your software can be given different permissions and access.
There's also a simple customer relationship management software integrated. It allows you to export leads and keep all of your individual clients organized. You can duplicate your pages between different clients, too, which can be a time-saver.
Unbounce's support team is available to answer questions from 5AM to 5PM PST. Support can be contacted through live chat, email, or phone.
Pros and Cons
When compared to the competition, Unbounce is one of the best landing page builders for those with no experience. The intuitive builder incorporates a wider variety of templates than many other options have. There are a ton of features that make it easy to build and publish large numbers of landing pages, plus good split testing functionality with actionable data.
It doesn't have quite the same ad management capacity as some other sales funnel builders, though. It's a great tool for landing page building, testing, organization, and management. But it's best to incorporate other software for managing the ad campaigns that are bringing consumers to that landing page in the first place.