Have you ever wished there was a free email marketing program that could help you manage email campaigns without breaking the bank? For small business owners with less than 1,000 subscribers, Moosend aims to be that exact program. And if you have more than 1,000 subscribers, you can get access to the same features for a flexible pricing plan.
Moosend is a program that can integrate with most other third party marketing software. But can it really compare to the competition? I've dug into the program's strengths and weaknesses so you can decide whether it's the right choice for your business.
- 1The drag-and-drop email editor allows you to create professional newsletters that are responsive on mobile and computer devices.
- 2There are hundreds of available templates and no prior coding knowledge necessary.
- 3You can create email automation workflows to send messages to new subscribers without needing to manually monitor.
- 4Personalization features allow you to send automated emails to consumers customized based on their last purchases.
- 5In-depth data and analytics tools help you analyze your consumer base and make higher-converting marketing decisions in the future.
- 6The software dashboard lets you track your progress and data in real time.
The drag-and-drop email marketing tool allows you to create and customize newsletters without needing a coding background. In fact, you can choose from hundreds of different templates, many of which are optimized for different industries.
Some of the elements you can add include:
The design can be previewed so you see what it will look like on both computer and mobile devices. Once you've finished a newsletter, you can schedule the email campaigns to send at specific times or dates.
The marketing automation tools built into the program are used to automate processes for new subscribers. Rather than needing to send a manual email every time you get a subscriber alert, the automation tools can send one right away. You don't have to worry about corresponding with new subscribers by hand.
The automation workflow tool is more intuitive than most. For those who are new to marketing or short on time, there are automation templates that use predetermined automation structures. You can choose and customize templates from different categories including upselling, consumer loyalty, or new customers.
Three automation components are part of the Moosend software:
The triggers are events that cause an automation action to happen. For example, a customer clicking a link in an email or making a purchase might be a trigger.
The conditional steps are trigger filters. If a customer clicks an email link, the automation process might vary depending on the exact link that was clicked. Other filters may also apply, which helps you to personalize the automation experience for every customer.
Actions are the tasks that occur in response to triggers. If an email is sent after a person subscribes or makes a purchase, the sending of the email is the action.
Segmentation is another aspect of email marketing. Rather than having every email be sent to every subscriber on your mailing list, you can create sub-lists of different consumers for more targeted marketing approaches. Customized opt-in email forms gather consumer data like location, age, gender, and preferred products.
If you have existing segmented email lists, you can import them from third party sources like your Gmail contacts or external files. It's also possible to bulk remove subscribers from your mailing lists.
Data and Analytics
Moosend comes with fairly standard data and analytics features. For small business owners with a few hundred subscribers, this is the highlight of the program. You can access these tools for free to get information about conversion rates and how to optimize your campaigns. Most other programs with the same tools are paid subscription only.
The most important tools include:
You can also export all of your data and reports to a PDF or an Excel spreadsheet. Each subscriber can have a unique user profile built with information regarding their location, gender, and past interactions with your content.
By using this data, you can determine what email content gets the most attention, when the best time to send emails is, and whether you should prioritize mobile or desktop displays.
Third Party Integrations
Moosend's features are exclusively designed to manage email marketing. They don't have any control over pay-per-click advertising, affiliate programs, or landing page design.
But the software is made to be integrated with other third party programs. That's essential, given that non-integrated solutions require you to do a lot of exporting back and forth whenever you try to update your marketing campaigns.
Some of the integration features built into the software include:
When you sign up for a Moosend account, your company is paired with an Account Manager who provides tips for the best email marketing practices. They can also walk you through how to make the most of the program and use different features.
Further customer support can be contacted via:
In addition to one-on-one support, Moosend has published answers to frequently asked questions, video tutorials and demonstrations, and webinars.
For those who want more advanced advice, the deliverability team offers expert tips in improving the deliverability of your emails.
If your company's mailing list has fewer than 1,000 subscribers, you can sign up for a free account and get immediate access to unlimited email campaigns. The program will let you create newsletters, automate your marketing, and analyze ongoing campaigns. One important note is that the free program doesn't include a dedicated IP address.
When you do upgrade to a priced account, the subscription is billed monthly and based on how many subscribers you have. If you pay on an annual or biannual basis, you can receive pricing discounts.
Examples of the monthly tiers are:
By the time you have more than a hundred thousand subscribers, you might be better off investing in a marketing tool that integrates email automation with features like landing page building and third party ad campaign management.
If your company only sends email blasts once in a while, there are pay-as-you-go plans that might be less expensive than a month-to-month subscription. With these, you buy credits, and every purchased credit allows you to send a single email.
Three dollars buys you 1,000 credits; fifteen dollars buys you 5,000 credits; seventy-five dollars buys you 25,000 credits.
The flexible pricing makes this an ideal program for those who are starting out small but planning to grow their subscriber lists. It's also good for those who only send emails once every few months but still want access to data and analytics regarding their reception.
Pros and Cons
For companies with less than 1,000 subscribers, Moosend offers a free plan to help manage and grow your email list. Once you exceed the 1,000 subscriber limit, you can continue using the features for a paid subscription. Though the service doesn't have the same level of marketing features as some others, it does integrate well with third party apps.
This program is a great choice for small business owners who want to try email automation. It's an ideal way to get started in marketing and analytics if you're not sure how to get the best return-on-investment. Just keep in mind that you might not get the features you would with a more expensive program, like a mobile app or SMS messaging.