Franklin Hatchett came to my attention as one of the few people on Black Hat World Forum that used his real name. The other thing I noticed was that his techniques worked. When I used his YouTube video tutorials to make a small profit drop shipping on Shopify, I knew I had to check out his course, Ecom Elites.
Franklin Is a skilled marketer who teaches many ways to make money online, including drop shipping, affiliate marketing and domain flipping. He's been drop shipping since 2009 so it would seem logical that he would create a course that has some substance. Franklin has not only created a comprehensive drop shipping course, he released it at a low price.
Many people who have gone through this course have been on the Shopify platform before. Many, like me, only saw moderate success. After going through the modules, they are now seeing amazing results.
His top students receive custom handmade glass awards to students who achieve sales figures of $100,000.00 and $1,000,000.00 milestones.
What's Included in the Course
There are two versions of this course: the Standard Package and the Ultimate Package.
Nine modules that take you step by step through the process of how to set up a store, test to find winning products and how to promote those products. There are over 130 videos in this course and there aren't many under twenty minutes. This is a lengthy course is for people serious about learning everything they need to know about building an online drop shipping business.
Purchasing the Ultimate package also gives you access to these assets:
It also gives you access to two eBooks:
Inside the Members Area
There are links to his own Shopify theme, Ecom Turbo. The feedback from this theme is very positive. Students have seen increases in their conversion rates. You don't need the theme to be successful but Franklin has hired a team to address all the issues other Shopify store owners have come across when using other themes.
Module 0: Ecom Introduction
This video explains the basics of drop shipping. This modules also includes a few success stories.
Module 1: Setting Up your Shopify Store
This not only walks you through the nuts and bolts, it also includes how to deal with issues such as collecting taxes and accepting payments. It also includes some of the best tactics you can use to increase conversions.
Module 2: Sourcing Your Products
This isn’t just about signing up with AliExpress. There are twenty-one videos in this section. Franklin gives you several techniques to find trending and top selling products.
Module 3: Facebook Ads Training
This is worth the price of the course all by itself. There are over thirty videos in this section. It's as comprehensive as any training you'll find. This is not only great for promoting your own store's products, you can use these techniques to promote just about anything you can imagine.
Module 4: Instagram Marketing
This goes deep into promoting your products via Instagram influencers.
Module 5: Email Marketing
Another module that's worth ten times the cost of the course all by itself. With marketing your email list is still the most coveted asset in your business. Franklin shows you how to squeeze every dime out of an email list.
Module 6: Chatbots
This goes into detail of how to set up and use the Shopify Chatbot to increase customer engagement and conversions.
Module 7: Clickfunnels (Only Available with the Ultimate Package)
How to set up and use Clickfunnels. If you purchased the Standard Package, this module is missing. This is another module that you should look at carefully. Franklin is a Two Comma Award winner which means he has earned over a million dollars using a sales funnel set up with Clickfunnels.
Module 8: Google Ads
After all of that Facebook Ads training, you may have thought you were done with advertising. Not so! Franklin goes through the differences you must contend with as an advertiser using Google Ads. This module was updated in 2019 to include how to take advantage of the Google Shopping program.
Module 9: Organic Search
Search Engine Optimization, or SEO, isn't something that can be learned in a day. Franklin takes a basic approach to SEO that can apply to your store no matter what your product line, audience or demographic.
Bonus: Module 1
When you think you're done, you realize these bonus videos contain absolute gold. You'll learn more secrets about how to increase sales, build a social media following and scale up your business using virtual assistants.
Bonus: Module 2
This module contains four live question-and-answer sessions Franklin did with his students. Purchasing the course gives you lifetime updates to any changes. You have the option of purchasing the new modules as they’re released.
I wasn't sure if I wanted to use AliExpress as he suggests but it turns out that Franklin is very generous in his revealing his promotional techniques. I have used his techniques as a store owner, affiliate marketer and for lead generation.
The Facebook group is supportive and active. You'll find seasoned vets in there that are happy to answer questions. Franklin will also call for testimonials and student achievements in this group. High earning students will post their earnings in there to show others that it can be done and encourage those that are just starting out.
Ecom Elites isn't just about setting up a Shopify store. It's a full-blown online campus with complete courses on promoting via Facebook, Instagram, email funnels, Google and organic search. This course is worth looking at no matter what you promote.
What's the Catch?
You have to put in the work. You also have to weigh the risk of how much you can spend on advertising to find a winning product. You may decide that drop shipping isn't for you. If that’s the case, you'll still have access to one of the most in-depth Facebook Ads training courses you'll ever come across. It isn't uncommon to see a price tag of over $1,000.00 for Facebook Ads training of this caliber being sold as a stand-alone product.
Ecom Elites is a world class drop shipping training program at a bargain bin price. I highly recommend Ecom Elites for building a Shopify store and also for connecting the dots for any sales funnel you'd like to create.