I've been following the "Frank Kern phenomenon," as I like to call it, for several years. During that span of time, I've watched Frank morph from one persona to another, until he's finally arrived at what I think is his "true" personality, namely being the top online marketing guru of gurus, complete with a professional business image, suit jacket, conservative haircut and impeccably designed website.
When I started out as a part-time "how-to" writer, I gravitated to Frank's story because he had apparently done what I hoped to do: turn informative eBooks into money-making products. This was a guy who was getting it done, and could teach me some profitable tricks. I read his books, watched videos, and even signed up for a webinar about his technique.
If you want to know the true story of Frank Kern and what he's doing today, I'll tell you everything I have learned, the good and the bad, about him and his current line of products. When I was young, people in the Ozarks where I grew up used to jokingly point to the low mountain ranges and say, "There's gold in them thar hills, boy."
What they meant by that over-used phrase was that you could get rich if you knew where to search for the riches, and how to get them out of the ground.
You know what? They were right, but there's a caveat. So let's take a look at Frank Kern's products, his pricing structure and value points. But first, it's probably best to get an idea of who Frank is, where he came from and why he does what he does.
Who is Frank Kern?
Probably the most efficient and fast way to get a handle on who Frank Kern is, is by simply listing a few key factoids about his business and personal life.
What Frank is Selling Today
Frank offers four high-end products at his primary website. All four are detailed, highly participatory courses that teach key marketing skills for anyone who wants to be successful with on online business. In fact, most of the principles Kern teaches could be applied to offline, traditional companies as well. What are the four?
Is It Worth the Price?
What I like most about Frank Kern is his blatant honesty. He's never tried to hide what his goals are or what he aims to teach. If his system is not your cup of tea, he'd rather just tell you so and move on. There's no "I've gotta convert you to my way of thinking" attitudes.
In fact, on his LinkedIn page, he says at the very top of his bio section:
That's pretty powerful stuff coming from a guy who carved out his reputation as a "sales god," and literally clawed his way up from the fast-food industry to the top of the Internet consulting field. There's a lesson here for me, as an everyday "how-to" eBook writer: find out what people want and give it to them.
The concept is so strikingly simple that most marketers overlook it.
My own book sales have increased by about 70 percent since implementing Frank's basic principles. But all over the Internet and blogosphere you can find student success stories based on his current course offerings.
At FrankKern.com, Frank's main website, he offers four courses for entrepreneurs. All are priced around $3,000 and last several weeks. They're intensive, daily programs for serious business people who want to learn how to boost sales, discover the right products to sell and market them in exactly the right way.
Some of the world's top Internet marketers attribute their success either wholly or partially to what they learned from Frank Kern. The stellar list includes names like Clay Collins, Brian Dean, Peep Laja, Noah Kagan and Harsh Aggarwal. Actually, there are hundreds of smaller fish in the online sales pond who point to Kern's courses as the springboard that enabled them to develop profitable companies in virtually every market segment from eBooks to beauty products.
Frank has lived what he teaches in terms of over-delivering. Based on student reviews of all four of the courses, the value far exceeds the price you pay. Frank Kern's in-depth tutorials on creating lead magnets and driving traffic, building an information-based business, acquiring clients and selling webinars are the new core of his consulting company. You can sign up for one or more of the programs at his namesake website, FrankKern.com.