Elegant Themes Divi Builder Review

Elegant Themes Divi Builder Review

Do you ever worry that you're not making the most of your WordPress website?

WordPress is one of the most popular website platforms in the world. The platform is known for its ease of use and compatibility with third party applications. Many people who don't have a coding or development background find that they can update a WordPress site with ease.

The Elegant Themes Divi Builder is the most popular WordPress theme in the world. Instead of functioning as a basic template, this theme is more like a program that allows you to create your own website. It also helps you build sales funnels that drive higher conversion rates and increase your profits.

But the popularity of a program doesn't always mean that the program is good. I've taken a look at the Divi Builder to help you understand how it works and whether it's the right program for creating your sales funnels.


  1. 1
    The builder is optimized to perform the same functions as many third party applications, reducing the number of WordPress plugins you need for your site to function.
  2. 2
    A drag-and-drop builder allows you to create landing pages and general site pages.
  3. 3
    Email opt-in forms and contact forms allow you to capture consumer data and grow your mailing lists from your website.
  4. 4
    Businesses selling different tiers of services or products can lay out their pricing packages with ease.
  5. 5
    Multiple styles and types of slideshows, media galleries, and interactive maps can be created.
  6. 6
    Social media share buttons let you proliferate your content and generate clicks through social media sits.
  7. 7
    More than forty-six content modules allow a massive level of customization over any type of website.

Elegant Themes Divi Builder Overview

Drag-And-Drop Page Builder

The Divi theme was one of the first programs to use a visual drag-and-drop interface for page creation. This is standard for most landing page and sales funnel creators now, but the Divi interface remains one of the best on the market. As you build the page, you'll see exactly what it looks like in real time - and you don't need to know any code.

Elegant Themes Divi Builder

You can use your cursor to move elements around, add content, and change the overall look. The page coding will adjust to match. No more back-and-forth struggling to get the margins and fonts and colors exactly how your mind pictures them.

In addition to seeing what the page looks like for customers, you can toggle other views. Some of the more intuitive ones will track edits so you can see what page changes you've made. Wireframe mode removes the visual elements and shows you the page's basic structure in terms of margins, rows, and columns.

Over 650 premade templates are available to choose from. Every week, more templates are added. They're sorted by categories like business industry or website topic, so you can narrow down the results by what will work best for your unique brand.

Responsive Design

The best website builders come with responsive designs. A massive percentage of e-commerce transactions are made using smartphones and tablets. As such, it's vital that your website be navigable on any screen size and type.

Elegant Themes Divi Builder

Divi allows you to adjust page elements to meet different screen sizes and shapes. There are also previews available to see how designs display across different devices. You can choose different templates with customized settings for phones, tablets, or computers.

One potential drawback is that you have to customize each screen type individually. With other top landing page builders, you only need to use one template and page to display correctly on all devices.

Monarch and Bloom

Elegant Themes, the development company behind Divi, has created two WordPress plugins that seamlessly integrate with the Divi Builder to offer further sales funnel building options.

Monarch is a social media plugin that's made to curate subscribers and elevate your shared content. In fact, over twenty social media sites can be displayed through your web pages. Most other builders only integrate Facebook and Instagram.

Elegant Themes Divi Builder

By choosing the social networks that will best amplify your content, you create a personalized social media experience for your subscribers.

You can place content sharing buttons in different locations including:

  • Above or below the content.
  • Automatic pop-up when scrolling or staying for several minutes.
  • Automatic pop-up after commenting.
  • A floating sidebar.

It's also possible to customize the share buttons themselves. You can decide on their size, shape, color, hover effects, and whether any sharing data will be displayed. All Monarch designs are responsive.

Elegant Themes Divi Builder

Bloom is a plugin to increase email subscriber rates. Divi itself uses basic opt-in forms, but Bloom allows for a greater amount of engagement. By using Bloom, you can do the following in the Divi theme:

  • Integrate your email marketing programs and contact lists.
  • Create opt-in forms that display on your site.
  • Select from different types of opt-in form like widgets and pop-ups.
  • Use opt-in forms as a way to let users unlock content.
  • Target specific pages and posts with high traffic.
  • Exclude certain content.
  • Personalize opt-in forms based on customer data like products of interest and location.

Divi Builder Library

The Divi Library is a means of saving your customized page settings so that you can use them as a default later.

Elegant Themes Divi Builder

This saves a ton of time if you have specific branding colors, logos, or images that display across all website pages. Rather than needing to change these things manually every time, you can create a default template that already has these elements.

In addition to saving layouts, you can save specific headlines and chunks of text. That includes the content, font, alignment, and font size. It lets you have unified text across your website without worrying about inputting the same specifications every time.

Temporary saving is also an option. If you only need an element for a few pages, you can name a temporary file and delete it when you're done. That helps the library to keep from getting cluttered.


The use of shortcodes is one of the biggest selling points of the Divi theme. Elegant Themes has created shorthand for different page elements, allowing you to further customize and enhance your page content even without a coding background.

Elegant Themes Divi Builder

By using shortcodes, you can add the following elements:

  • Password protected content.
  • Styled lists with customized icons.
  • Tooltips, quotes, and dropcaps.
  • About the Author boxes.
  • Toggled content to hide large swaths of text.
  • Unique pricing tables.
  • Testimonials integrated with social media.
  • Slideshows.
  • Various button styles and text boxes.


The three sliding modules in the Divi Builder allow you to customize different types of slideshows:

  • Standard slider.
  • Full-width slider.
  • Video slider.

The standard slider creates static slideshows with multiple slides. These can contain customized content, customized buttons, and a background video or image.

Elegant Themes Divi Builder

The full-width slider has the same capabilities, but it takes up the entire page width. This allows for slideshow content using headers or website homepages.

For greater impact, you can use effects like parallax scrolling and automatic playback. It's also possible to disable or enable the navigation aids and slideshow buttons.

The video slider is more simplistic and creates slideshows using only video content. You can use videos you've uploaded to your WordPress library or hosted through your website.

As long as you don't need animated slideshows with massive effects, these should meet your basic needs when creating sales funnel content.

Pros and Cons


  • The Divi Builder has one of the most flexible page building and content creation interfaces on the market, so businesses of all sizes and industries can utilize it.
  • The program replaces and integrates with third party applications, streamlining your marketing automation process.
  • There are multiple options for sharing across email, social media platforms, and other venues to increase consumer engagement and pull in a wider customer base.


  • Professional web developers may find their coding projects restricted or limited by the Divi framework, so it might not be best for those who want to start from scratch.

Final Considerations

The Divi Builder is the most popular WordPress theme in the world for a reason. It provides a framework that allows for total customization and control of your website. You can build sales funnels from scratch regardless of your prior experience, your existing contacts, or the type of business you're running.

Though you'll need to build your site within the Divi framework, that framework is flexible enough that you shouldn't run into problems unless you're a web developer. It eliminates the need for a number of sales funnel plugins, and it also integrates with the marketing software you already have.


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