Does it ever feel like you'll never have a measurable way of telling how effective your sales campaigns are? For entrepreneurs, crafting advertising campaigns that drive consumer interest is an art form. Companies may spend thousands of dollars on marketers, developers, and researchers, only to end up with the same conversion rate as before.
More than one hundred thousand people use Clickfunnels to build web pages and sales funnels. To that end, more than a billion leads have been generated, and more than four billion dollars in revenue have been processed. I took a look at the Clickfunnels features to determine whether they're actually worth all the hype.
- 1The software allows you to monitor and manage advertising campaigns, email marketing, landing pages, and conversion rates.
- 2You can track the performance of email campaigns and manage your mailing lists and referrals.
- 3The software allows for tagging, keywords, SEO management, and gathering of visitor data to optimize your future campaigns.
- 4You can create interactive content and launch a/b testing to determine which landing pages have better engagement.
- 5You can integrate your social media pages and create text message based marketing campaigns.
- 6Multi-channel communication is available for streamlined work across multiple users on the same page.
One of the hardest parts of online marketing is creating a sales funnel. This is the funnel of traffic to your site that gets converted into purchases and consumer engagement. Without automation software, creating each separate element can cost hundreds to thousands of dollars.
You have to make your individual pages, shopping cart system, merchant account, and autoresponder sequences. If you run your business with employees who handle different aspects of marketing, you also need software that allows for collaborative communication. And then you need to integrate third party data analytics software.
Clickfunnels automates this entire process, making sure that the elements work together seamlessly enough for you to end up with a functional sales funnel. For smaller businesses, or businesses with an existing working model, it can take just ten minutes to get your sales funnel up and running.
Different Funnel Types
One of the unique features of the Clickfunnels setup is that you can choose from three different funnel types to best optimize your experience. The funnels include:
➡ Leads are generated in two ways: capturing email addresses for mailing lists, or getting more detailed information about the client like their name and phone number.
➡ Sales are optimized in three ways. The first is to sell a basic product and then to have one-click add-ons that increase your overall profit. The second is to offer a video presentation or write-up explaining the benefits of the product. The third is to build excitement prior to and following the launch of a new product.
➡ Clickfunnels will allow you to run online events through automated webinars done through Clickfunnels itself, or through third party webinar software.
When you're first building your funnel, all you have to do is select the goal and type of funnel from a drop-down menu. The software will then generate every page necessary for whatever funnel you've selected. This gives you an instantaneous framework for conversions even before you've customized any of the pages.
Building Different Page Types
Once you've set up your initial funnel, you have the opportunity to adjust and customize every part of it until it meets your standards. Inside the funnel itself, you can edit, delete, move, and add pages.
One way to increase the value of your shopping cart is by adding upsell pages that allow customers to purchase additional services or products at the checkout.
You can also create member pages that host your subscription content or training materials. If you have how-to videos or user manuals that are available after a customer makes a purchase, the membership area is where to store it. After customers create their login, they can access all of the posted content or receive it on a schedule.
For those selling products and services, you can create streamlined order forms. The goal of Clickfunnels is to reduce the number of consumers who abandon their cart partway through the checkout process. There are traditional order forms, but you can also use a lead-generating order form that lets you follow up with people who abandon carts.
Many businesses use affiliate programs to drive purchases. When customers purchase products through their links, the businesses receive a portion of the sales commission. If you already have an affiliate program, you can add it to any of the sales funnel types. The affiliate area allows you to:
When you have the shape of your site outlined and understand how the marketing process works, you can customize the look of the actual pages. The page builder lets you drag and drop your ideal fonts, bullet lists, and images, as well as to change the design to your branding colors.
You can replace template elements with your own content until your pages look exactly as you desire, even if you have no prior coding experience. For those who want more advanced customization options, the page builder also allows:
If you prefer not to customize your template, though, it's not mandatory. For those who prioritize speed over complexity, the drag-and-drop feature will have your page ready to go within minutes.
Leads are built in two main ways within Clickfunnels.
The Automation Tab is a part of the software that lets you automate messages that follow up with consumers. These allow you to touch base with consumers through short emails after they've opted into your list or bought products from you.
It's also possible to create notifications so that Clickfunnels alerts you whenever people join your mailing list or make a purchase through an email link.
Emails can be crafted using the template of your choice, which you can then personalize with your own message. Importing your mailing list is a simple process.
Clickfunnels uses its Follow-Up tool to customize the email autoresponder process. In addition to having one generic message, you can also send out multiple different messages tailored toward specific client data.
For example, you might have different marketing emails based on:
After you launch your emails, you'll have access to a stats dashboard that lets you know how different groups of people respond to different emails. This means you can track who opened the email, who clicked on links in the email, who made purchases, and how much money each email generated.
One major selling point of Clickfunnels for online merchants is that it includes a full shopping cart feature. You don't have to purchase any third party software or piece together your own coding.
In the software's Products tab, you'll add a product description, price, and information about payment methods. Clickfunnels will then automatically generate an order form.
For those selling digital products, purchasing the product can unlock a site membership, which can also be managed through Clickfunnels.
If you have an existing structure, you can integrate ShipStation with the Clickfunnels dashboard. All you have to do is enter your ShipStation API key and name the integration, and then it's ready to use. ShipStation is used by a number of merchants who sell physical products, as it allows communication with e-commerce and shipping sites.
Pros and Cons
For entrepreneurs who want an affordable software option that helps to build customized webpages and sales funnels, Clickfunnels is a great place to start.
The drag-and-drop interface and multiple customizable templates make it easy to build effective landing pages from scratch. Meanwhile, the a/b testing and ad software integrations make it easy to optimize your advertising campaigns. Thanks to the activity dashboard, you can monitor your progress in real time and collaborate with team members, too.